THE UPOLOGY BLOG
Through my blog and podcast, my mission is to give you the clarity, courage, and commitment you need to succeed—at work and in life.
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In case you didn’t realise it, marketing is the heart of your business. Without it, no one is going to know who you are or what you offer, and you’re not going to make any money = business suicide. Most businesses (yours is probably included in this) go about marketing the wrong way. They make HUGE mistakes, and lots of smaller ones too. So quit blaming your tools or the world, and let’s get real on why most marketing efforts fail, plus [...]
So many of us get held back in our personal and business lives by our self-limiting beliefs. But the thing about those beliefs is - we get to choose them, and we can choose positive, empowering ones, or limiting, negative ones. Here are just a few of the common lies we tell ourselves on a daily basis: “I’m not clever enough to run a business” “I’m too young and no-one will take me seriously!” “I’m too old and everyone will think I’m [...]
Every day millions of sales transactions happen around the world and the majority of them are still happening offline and with a connection to another human. Whether someone buys from you has little to do whether they want to purchase or not and very much to do with your marketing and sales processes. See very rarely do we have a calculated approach to buying. In fact the process far less logical than emotional. Take holiday shopping as an example: You usually walk [...]
They say that every problem has a solution...right? Well yes but often it’s how do we think about solutions when there are so many obstacles that seem to compound themselves in business. Whether it is staff, cashflow, marketing , conversions, stock control and list goes on, the key is to start by using the following strategies in order to take control and deal with any obstacle that throws itself at you. As you know there will always be problems it’s how we [...]
If you’re a business owner, you’ll know more than anyone how stressful and all-consuming it can be. You can find yourself thinking about your business all day every day, and find it hard to switch off and relax - during those few times you do allow yourself some time off! Whether you’re already full swing into running your own business, or you’re thinking of starting one up, this post will help you understand the key principles to designing a business and a [...]
The 5 things I learned from the most respected US Navy Seal in History Jocko Willink (The film "Sniper" was based on the sniper in his unit). I wanted to share with you a really cool book that I have been reading about one of the most decorated warriors to be part of the US Military machine - Jocko Willink. I mean this man is a warrior He has been involved in major conflicts in Iraq and Afghanistan and has been responsible [...]
Running your own business - whether you’re in the start-up phase or five years down the road - is no easy task. Often, it can feel like there just aren’t enough hours in the day to get everything done. That’s why it’s important to use the hours you do have selectively, and as efficiently as possible. So instead of trying to work 18 hour days, why not work smarter in a shorter number of hours? Increasing productivity in your business isn’t rocket [...]
In life, what you focus on is what you end up attracting. Focusing on negative thoughts and worries only drains your energy levels and keeps your mind filled with all of the things you don’t want to happen. What we need to remember is when we’re angry, frustrated, sad, worried or stressed, it doesn’t help to solve any of our problems; in fact, it only aggravates them and ruins our present state of mind. And often we choose to perceive many events [...]