THE UPOLOGY BLOG
Through my blog and podcast, my mission is to give you the clarity, courage, and commitment you need to succeed—at work and in life.
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If you’re looking around at your business and feel like you need to make some big changes, it’s important to stop, and take a look at yourself first. What does your life currently look like? Do you feel fulfilled, and confident? Are you taking care of yourself, emotionally, physically, and spiritually? Do the people in your life energise and inspire you, or drain you? If you’re unsure whether your life needs reinventing, here are some key signs it does: You’re not fulfilled [...]
The only thing we can be sure of in life and business is change. It’s unavoidable, and it’s what so many of us fear, because of its uncertainty and unpredictability. Preparing for this as business owners are our job because if we don’t remain fluid in ourselves and our path forward, we risk running ourselves into the ground by being out of touch with consumers and their needs. There are many things that drive small businesses towards reinvention. These can range from [...]
Reinventing your business when you’ve spent years, or perhaps decades, mapping it out and building it up from scratch can be daunting. A part of you might resist change because you’re so attached to your business, and it’s become like a child to you. Another part of you might think it’s crazy to pivot in a new direction now, after spending so much time heading in a different one. Switching directions every few months, or doing so without careful thought would be [...]
In case you didn’t realise it, marketing is the heart of your business. Without it, no one is going to know who you are or what you offer, and you’re not going to make any money = business suicide. Most businesses (yours is probably included in this) go about marketing the wrong way. They make HUGE mistakes, and lots of smaller ones too. So quit blaming your tools or the world, and let’s get real on why most marketing efforts fail, plus [...]
So many of us get held back in our personal and business lives by our self-limiting beliefs. But the thing about those beliefs is - we get to choose them, and we can choose positive, empowering ones, or limiting, negative ones. Here are just a few of the common lies we tell ourselves on a daily basis: “I’m not clever enough to run a business” “I’m too young and no-one will take me seriously!” “I’m too old and everyone will think I’m [...]
Every day millions of sales transactions happen around the world and the majority of them are still happening offline and with a connection to another human. Whether someone buys from you has little to do whether they want to purchase or not and very much to do with your marketing and sales processes. See very rarely do we have a calculated approach to buying. In fact the process far less logical than emotional. Take holiday shopping as an example: You usually walk [...]
They say that every problem has a solution...right? Well yes but often it’s how do we think about solutions when there are so many obstacles that seem to compound themselves in business. Whether it is staff, cashflow, marketing , conversions, stock control and list goes on, the key is to start by using the following strategies in order to take control and deal with any obstacle that throws itself at you. As you know there will always be problems it’s how we [...]
If you’re a business owner, you’ll know more than anyone how stressful and all-consuming it can be. You can find yourself thinking about your business all day every day, and find it hard to switch off and relax - during those few times you do allow yourself some time off! Whether you’re already full swing into running your own business, or you’re thinking of starting one up, this post will help you understand the key principles to designing a business and a [...]