When Steve Jobs returned to Apple in 1997 after it acquired NeXT, he brought with him two essential concepts without which Apple would never have achieved its mind-boggling success. While few of us will have a fraction of Jobs's talent, we all can learn these concepts and apply them to our startups. 1. Build capabilities that let you [...]
Just like marriage, it takes time to find the right business partner. The terms “work husband/wife” are frequently used because marriage and business partnerships are extremely relatable. Maintaining those relationships involves ongoing attention, change, and reflection over time. Here are a few top tips to consider before tying the business knot: NON-NEGOTIABLES Whether it is [...]
By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. But many people fumble about the site, not quite sure what to do, so they begin by connecting to the people they know, such as friends and family. Now what? Step [...]
How To Optimize Your Website and Improve Conversion Web presence is becoming more and more competitive. Everyone one is trying to stand out, get noticed, get higher rankings and get more customers. But getting someone to click onto your website is only the first step. People have a very short attention span and aren’t going [...]
Every business has its ups and downs. You lose an account, receive negative feedback about a project you’d worked hard on or have a crucial employee quit at just the wrong moment. It can be frustrating and even frightening, because your reputation and your business is on the line. But sometimes getting out of your [...]
Having a website is not enough to effectively compete. More companies are beginning to incorporate digital strategy into their marketing budgets to reach consumers online. Failure to adapt means losing a significant competitive advantage. Consider the following statistics: Google processes billions of search queries on a daily basis 9 million Australians use Facebook every day YouTube attracts more than 1 [...]
Speech is habit, and through Vocal Awareness you will learn how to move from unconscious behavior to conscious behavior in every encounter so that you are always in charge of how you want to be known. Our body language speaks volumes. The following five tips will help you fine tune your body’s broadcast system. 1.There [...]
Are your entrepreneurial prospects inhibited by your own thinking? That may be the case if you don’t regularly give your brain exercise. According to scientific research, some of the benefits of brain games and teasers include the following: boosting brain activity, providing emotional satisfaction and a sense of accomplishment, enhancing memory and processing speed, helping [...]
The core issue for many content marketers is this: How do I come up with article topics? Without topics, you have no articles, no content, and therefore no content marketing. It’s obvious that we need to figure out how to come up with topic ideas quickly and effectively. That’s why I put together this brief [...]
We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others. A surprising statistic has been revealed recently – there are 200 million fewer women online globally. This disparity is considerably worse in developing countries where female literacy rates are poor. Nearly 25% of women [...]
